The Ministry of Artistic Affairs
Sunday, December 26, 2010

It took a while, but OK Go finally found a way to outshine its infectious treadmill choreography in "Here It Goes Again" with the clip for "This Too Shall Pass." The video featured an enormous, two-story Rube Goldberg machine that blasted the band members with paint, and on the way to a colorful conclusion, the complex contraption triggered a chain of complex reactions -- falling dominoes, rolling bowling balls, swinging sledgehammers -- all in time to an upbeat tune. OK Go released a whopping four more eye-catching videos in 2010, but this one held our attention year-round.

{Watch for a play on Robert Indiana's LOVE sculpture...}

From Billboard's Top 20 Viral Videos of 2010. (Worth checking out the other 19!)