
Celebrity comes in all shapes and sizes, but I’ve never come across so oddly assembled a package as Thierry Guetta.
“You can’t choose your future,” offers Guetta, 45, in heavily French-inflected English. It’s a guileless non-sequitur, in his typically amiable fashion, followed up with an irrefutable truth: “From where I was to where I am, it’s a different world.”
That’s for sure. Somehow, some way, Guetta — who you might know better as Mr. Brainwash, if you know him at all — has jumped the line to be included in the pantheon of international street-art giants like Shepard Fairey — he of the iconic Obama “Hope” poster, most recently — and, of course, Banksy, the British kingpin of the street-art explosion.
That part’s important. Banksy, whose guerrillistic creative chutzpah knows no bounds, made Guetta the subject of his Oscar-nominated documentary last year, Exit Through the Gift Shop. He also made him a star — inadvertently, or so he claims — which is why Guetta and his team of handlers are in Toronto this week.

